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  • Writer's pictureStuart Mottram

Our startup so far


Exploring Almeria by Bike: Our Startup Journey

Have you ever felt the wind on your face

as you pedal through breathtaking landscapes? That's the essence of cycling, and it's what inspired me to embark on a journey into entrepreneurship by starting a cycling tour business in the stunning region of Almeria, Spain.

The Idea and Inspiration:

Almeria's rugged terrain and diverse landscapes make it a paradise for cyclists. From coastal routes to mountain trails, there's something for every cycling enthusiast here. My passion for both cycling and the beauty of Almeria sparked the idea to share this experience with others through guided tours.

Before diving in, I conducted extensive market research to understand the demand for cycling tours in Almeria and identify potential competitors. This helped me tailor my offerings to meet the needs of our target audience while setting us apart from the competition.

Turning my vision into reality required careful planning. I drafted a detailed business plan outlining everything from route selection to marketing strategies. Overcoming challenges such as a Global Pandemic and illness then securing permits and establishing partnerships with local businesses was no small feat, but it was all part of the journey.


With a solid plan in place, I set out to make my dream a reality. Identifying scenic routes, organizing logistics, and ensuring the safety and satisfaction of our guests were top priorities. It was a labor of love that paid off as we began welcoming cyclists to experience the beauty of Almeria on two wheels.

Creating a buzz around our tours required a strategic approach to marketing. Digital platforms have not come easy but we try. We have partnered with travel agencies, and engaged with the cycling community both online and offline to spread the word.

Customer Experience:

At the heart of our business is the satisfaction of our customers. We take pride in providing unforgettable experiences that leave a lasting impression. From breathtaking views to delicious local cuisine, every aspect of our tours is designed to delight and inspire.


Starting a business is not just about making a profit; it's about pursuing your passions and sharing them with the world. Our journey into entrepreneurship has been filled with challenges, triumphs, and unforgettable experiences. If you have a dream, don't be afraid to chase it – you never know where the road may lead.



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